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j. AMANDA DAVIDSON
904-993-7897
amanda@waxcreative.net / www.WaxCreative.net

SKILLS AND PROFICIENCIES

  • Media relations director with international press coverage
  • Guest relations for high-profile clients, specializing in entertainment (actors, writers, artists, etc.)
  • Video scriptwriting and production
  • Award-winning corporate film producer
  • Employee communicator with excellent writing and editorial skills
  • Award-winning project manager with superior budgeting and personnel skills
  • Elected officer for local chapter of state film & television production trade association
  • Writer, editor and strategist for internal and external collateral pieces
  • Campaign manager and corporate event planner
  • Public speaking and training presentations
  • Multiple award-winning Web strategist and content producer

PROFESSIONAL EXPERIENCE

President
Wax Creative Services, 12/01 to present
Launched and continue to manage a full-service communications consultancy in Jacksonville, Florida. Acquired numerous high-profile clients and performed freelance communications services on an ongoing basis with a number of them, including media relations, publicity, event planning and execution, employee communications, commercial production for television, ad placement, Web content development and contest relations, branding development for small businesses, etc. Also oversee all areas of production, including printing and design.

Achievements
  • Provided hospitality and concierge services for more than 110 celebrity guests
  • Talent booking and contract review
  • Media hotel representative for Super Bowl Host Committee, Super Bowl XXXIX
  • Elected officer for local chapter of state film & television production trade association
  • Vice-President
    Martini Shot Casting Ltd. Co, 06/06 to present
    This company was formed to provide both principal and extras casting to feature films, commercials, photo shoots and TV projects.

    Achievements
  • A comprehensive list of feature film projects
  • A variety of commercial and infomercial casting credits
  • Internal corporate video casting
  • Music videos
  • PSAs
  • Media Relations Manager
    Chaos Fair, 03/06 to present
    Recruited into the Chaos in 2006 for its sixth outing, this event of the senses features creative types from all disciplines including theater, film, spoken word, circus and music. It has become an annual staple for my event publicity activities.

    Achievements
  • Most comprehensive media coverage to date including feature story on NPR affiliate
  • Ranked in "things to do" a full two entries above the local film fest in one event calendar
  • Ongoing interaction with creative and event production team
  • Asked to join the board in 2006 as we work to support artists through exposure and patronage
  • Director, Media and Guest Relations
    DreamCon, 12/03 to 12/06
    Responsible for publicity and partnerships for the annual Jacksonville event. In addition to attending to guest needs on-site, also organized travel arrangements, hotel stays, personal liaisons and car service. Staffed and supervised VIP areas and activities as well as ensured guests were escorted to scheduled appearances. Worked with hotel and event volunteer staff on issues such as security, space negotitations and special needs.

    Achievements
  • Inaugural event boasted more than 2,000 attendees
  • Handled more than 30 featured stars and 20 additional guests for three consecutive days
  • Received press in more than 40 local and regional publications, hundreds of Web sites, syndicated radio broadcasts and four national magazines
  • Arranged pre-event interviews with featured guests
  • Delivered pre-event and at-event interviews as spokesperson in a number of different media
  • Produced and scripted two television spots for inaugural event
  • Senior Manager, Business Unit Communications
    Convergys Employee Care, 03/03 to present
    Responsible for the writing, editing, proofreading, production and distribution of all employee communications for an international employee base located in more than 48 countries. Coordinate and develop corporate messaging with senior leadership team, as well as develop and share knowledge of call center operations and human resource outsourcing business with internal and external audiences. Extensive travel and cultural awareness and study required.

    Achievements
  • Act as local media public relations representative
  • Develop and implement strategies to deliver effective communications on a global scale
  • Co-chair and lead the Employee Communications and Recognition team within three months of joining the organization
  • Responsible for community relations activities and gifts for Employee Care business
  • Key player in acquisition activites and communications planning/execution
  • Oversaw the development and launch of four new employee recognition programs within six months
  • Marketing Project Manager
    Software Quality Engineering, 03/01 to present
    Responsible for managing the writing, design, and production of more than 40 annual marketing brochures. These include everything from four-page standalones to 20-page conference issues. General duties are heavy on copywriting and copyediting in addition to project management and editorial assignments. Also act as editorial contributor and columnist for STQE magazine. Heavy focus on developing fresh and creative electronic advertising such as banners and text-heavy sponsorship messages.

    Achievements
  • Creator and editor of an extensive array of multimedia marketing materials, including print, Web, email and direct mail
  • Advertising copywriter for all print and electronic communications
  • Columnist for an award-winning, international magazine
  • Manager, Airport Customer Service Communications
    Delta Air Lines, 03/00 to 03/01
    Led the development and implementation of a global strategic communications program across ACS that aligns with company goals, focuses on face-to-face communications and capitalizes on new technology. Also managed the development of an award-winning intranet site, provided communications tools for frontline supervisors and created an enhanced peer communicators program.

    Achievements
  • Managing editor of a worldwide employee print publication
  • Creator of an acclaimed international peer communicator program called "StationLinks"
  • Responsible for the development and mentoring of two communications employees
  • Extensive experience in crisis communications
  • Earned an IABC Bronze Flame Award for intranet communications
  • Received a 2000 Phoenix Award from PRSA for ACS intranet site
  • Account Manager
    AGL Resources Inc. (parent company of Atlanta Gas Light Company), 5/99 to 03/00
    Employee communications manager responsible for overseeing projects, budgets, employees and client relationships. Produce copy and edit intranet site, two external Web sites and a bimonthly technology newsletter. Develop communications campaigns, compose mass messages, edit copy, and create and distribute premiums. Solely responsible for creating videos, including scriptwriting and vendor management.

    Achievements
  • Managed a series of statewide employee relations events with senior executives
  • Was lead communicator in a corporate culture change initiative
  • Oversaw the conversion of the intranet to a new design and technology platform, which included managing budgets, temporary employees and technical developers’ efforts
  • Created the AGLR Style Guide, as well as the intranet style/standards documents
  • Led the company's Web council
  • Focus Area Manager
    McKessonHBOC, 07/98 to 05/99
    Responsible for managing communications efforts for product groups and 20,000-plus employees. Wrote and edited marketing materials and articles for monthly newsletter. Managed content for intranet and coordinated site development for new focus areas. Managed United Way campaign, annual team-based Pinnacle Award competition, Pathfinder Award and international user group events. Acted as liaison for business partner solutions group and corporate communications.

    Achievements
  • Created human resources collaterals, such as benefits updates and recruiting/orientation multimedia presentations, benefits realization studies, technical compensation/awards programs
  • Created marketing materials such as brochures, fact sheets, quarterly customer magazine, printed customer testimonials, white papers, direct mail pieces, multimedia presentations, interview scripts, a Web site and Lotus Notes product information database
  • Concepted and communicated employee and customer messages for merger and acquisition activities
  • Communications Consultant
    Blue Cross and Blue Shield of Georgia, 12/96 to 07/98
    Created and implemented all internal communications for 2,500 associates. Developed company messages and managed internal issues. Determined content for monthly employee newspaper, wrote/edited articles, oversaw budget, design, layout, printing and distribution. Programmed Blue TV, the company's closed circuit television system. Coordinated all community relations projects, acted as liaison with non-profits, and planned and executed statewide internal events for them. Also coordinated internal campaigns and product launches, and managed their budgets. Played lead role in President's Council meetings between senior management and company departments, created the company's weekly news sheet, and created/produced the communications component of new associate orientation materials.

    Achievements
  • Created strategic plans for human resources and implemented these plans
  • Consulted with executives to assess company issues, create employee messages, draft strategic plans and implement them
  • Led company to raise record dollars for United Way/Giving Campaign
  • Created communications to educate employees and improve morale
  • Freelance Public Relations Specialist, 02/95 to 09/96
    Developed and implemented a media relations campaign for the rollout of a health-related, billion-dollar product. This included recruiting volunteers and national organizations’ support, plus the preparation and management of dozens of media events. Served as the national spokesperson for a non-profit health organization. Advanced and organized events for four incumbent congressmen, one congressional challenger and multiple state legislative candidates. Worked on ballot access efforts for a presidential campaign and California initiative, prepared and delivered testimony before Florida legislative committees, and worked on a successful campaign to abolish a Florida tax.

    Internship: Department of Business and Professional Regulation, 1995
    Responsible for communicating with the press, conducting research, preparing press clippings, writing/editing articles for internal newsletter, participating in the organization of statewide campaigns and photography. Worked closely with Florida consumers, researchers and media relations professionals.

    EDUCATION

    Georgia State University, Atlanta, Ga. (partial)

    • Master of Fine Arts Program in Communication (GPA 4.0 out of 4.0)
    • Completed multiple courses pertaining to writing and advanced mass media communications theory
    • Completed a feature-length screenplay

    Florida State University, Tallahassee, Fla.

    • Bachelor of Science Degree in Communication, December 1995 (GPA 3.8 out of 4.0)
    • Multiple Dean's Lists
    • President FSU Students of Objectivism and Founder and President of The Ludwig von Mises Society. Developed and managed all events for these organizations, which included scheduling speakers; organizing lectures and a six-week political film festival; creating and placing advertising and publicity.
    • Completed a directed independent study pertaining to economics and society.
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