j. AMANDA DAVIDSON
904-993-7897
amanda@waxcreative.net / www.WaxCreative.net
SKILLS AND PROFICIENCIES
Media relations director with international press coverage
Guest relations for high-profile clients, specializing in entertainment (actors, writers, artists, etc.)
Video scriptwriting and production
Award-winning corporate film producer
Employee communicator with excellent writing and editorial skills
Award-winning project manager with superior budgeting and personnel skills
Elected officer for local chapter of state film & television production trade association
Writer, editor and strategist for internal and external collateral pieces
Campaign manager and corporate event planner
Public speaking and training presentations
Multiple award-winning Web strategist and content producer
PROFESSIONAL EXPERIENCE
President Wax Creative Services, 12/01 to present
Launched and continue to manage a full-service communications consultancy in Jacksonville, Florida. Acquired numerous high-profile clients and performed freelance communications services on an ongoing basis with a number of them, including media relations, publicity, event planning and execution, employee communications, commercial production for television, ad placement, Web content development and contest relations, branding development for small businesses, etc. Also oversee all areas of production, including printing and design.
Achievements
Provided hospitality and concierge services for more than 110 celebrity guests
Talent booking and contract review
Media hotel representative for Super Bowl Host Committee, Super Bowl XXXIX
Elected officer for local chapter of state film & television production trade association
Vice-President Martini Shot Casting Ltd. Co, 06/06 to present
This company was formed to provide both principal and extras casting to feature films, commercials, photo shoots and TV projects.
Achievements
A comprehensive list of feature film projects
A variety of commercial and infomercial casting credits
Internal corporate video casting
Music videos
PSAs
Media Relations Manager Chaos Fair, 03/06 to present
Recruited into the Chaos in 2006 for its sixth outing, this event of the senses features creative types from all disciplines including theater, film, spoken word, circus and music. It has become an annual staple for my event publicity activities.
Achievements
Most comprehensive media coverage to date including feature story on NPR affiliate
Ranked in "things to do" a full two entries above the local film fest in one event calendar
Ongoing interaction with creative and event production team
Asked to join the board in 2006 as we work to support artists through exposure and patronage
Director, Media and Guest Relations DreamCon, 12/03 to 12/06
Responsible for publicity and partnerships for the annual Jacksonville event. In addition to attending to guest needs on-site, also organized travel arrangements, hotel stays, personal liaisons and car service. Staffed and supervised VIP areas and activities as well as ensured guests were escorted to scheduled appearances. Worked with hotel and event volunteer staff on issues such as security, space negotitations and special needs.
Achievements
Inaugural event boasted more than 2,000 attendees
Handled more than 30 featured stars and 20 additional guests for three consecutive days
Received press in more than 40 local and regional publications, hundreds of Web sites, syndicated radio broadcasts and four national magazines
Arranged pre-event interviews with featured guests
Delivered pre-event and at-event interviews as spokesperson in a number of different media
Produced and scripted two television spots for inaugural event
Senior Manager, Business Unit Communications Convergys Employee Care, 03/03 to present
Responsible for the writing, editing, proofreading, production and distribution of all employee communications for an international employee base located in more than 48 countries. Coordinate and develop corporate messaging with senior leadership team, as well as develop and share knowledge of call center operations and human resource outsourcing business with internal and external audiences. Extensive travel and cultural awareness and study required.
Achievements
Act as local media public relations representative
Develop and implement strategies to deliver effective communications on a global scale
Co-chair and lead the Employee Communications and Recognition team within three months of joining the organization
Responsible for community relations activities and gifts for Employee Care business
Key player in acquisition activites and communications planning/execution
Oversaw the development and launch of four new employee recognition programs within six months
Marketing Project Manager Software Quality Engineering, 03/01 to present
Responsible for managing the writing, design, and production of more than 40
annual marketing brochures. These include everything from four-page standalones to
20-page conference issues. General duties are heavy on copywriting and
copyediting in addition to project management and editorial assignments. Also
act as editorial contributor and columnist for STQE magazine. Heavy focus on developing
fresh and creative electronic advertising such as banners and
text-heavy sponsorship messages.
Achievements
Creator and editor of an
extensive array of multimedia marketing materials, including
print, Web, email and direct mail
Advertising copywriter for all print and
electronic communications
Columnist for an award-winning,
international magazine
Manager, Airport Customer Service Communications Delta Air Lines, 03/00 to 03/01
Led the
development and implementation of a global strategic communications
program across ACS that aligns with company goals, focuses on
face-to-face communications and capitalizes on new technology. Also
managed the development of an award-winning intranet site, provided
communications tools for frontline supervisors and created an
enhanced peer communicators program.
Achievements
Managing editor of a worldwide employee
print publication
Creator of an acclaimed international peer
communicator program called "StationLinks"
Responsible for the development and
mentoring of two communications employees
Extensive experience in crisis
communications
Earned an IABC Bronze Flame Award for
intranet communications
Received a 2000 Phoenix Award from PRSA
for ACS intranet site
Account Manager AGL Resources Inc. (parent company of Atlanta Gas Light Company), 5/99 to 03/00
Employee communications manager responsible for overseeing projects, budgets,
employees and client relationships. Produce copy and edit intranet site, two
external Web sites and a bimonthly technology newsletter. Develop
communications campaigns, compose mass messages, edit copy, and
create and distribute premiums. Solely responsible for creating
videos, including scriptwriting and vendor management.
Achievements
Managed a series of statewide employee
relations events with senior executives
Was lead communicator in a corporate
culture change initiative
Oversaw the conversion of the intranet to
a new design and technology platform, which included managing
budgets, temporary employees and technical developers’ efforts
Created the AGLR Style Guide, as well as
the intranet style/standards documents
Led the company's Web council
Focus Area Manager McKessonHBOC, 07/98 to 05/99
Responsible for managing communications efforts for product groups and
20,000-plus employees. Wrote and edited marketing materials and
articles for monthly newsletter. Managed content for intranet and
coordinated site development for new focus areas. Managed United Way
campaign, annual team-based Pinnacle Award competition, Pathfinder
Award and international user group events. Acted as liaison for
business partner solutions group and corporate
communications.
Achievements
Created human resources collaterals, such
as benefits updates and recruiting/orientation multimedia
presentations, benefits realization studies, technical
compensation/awards programs
Created marketing materials such as
brochures, fact sheets, quarterly customer magazine, printed
customer testimonials, white papers, direct mail pieces,
multimedia presentations, interview scripts, a Web site and Lotus
Notes product information database
Concepted and communicated employee and
customer messages for merger and acquisition activities
Communications Consultant Blue Cross and Blue Shield of
Georgia, 12/96 to 07/98
Created
and implemented all internal communications for 2,500 associates.
Developed company messages and managed internal issues. Determined
content for monthly employee newspaper, wrote/edited articles,
oversaw budget, design, layout, printing and distribution.
Programmed Blue TV, the company's closed circuit television system.
Coordinated all community relations projects, acted as liaison with
non-profits, and planned and executed statewide internal events for
them. Also coordinated internal campaigns and product launches, and
managed their budgets. Played lead role in President's Council
meetings between senior management and company departments, created
the company's weekly news sheet, and created/produced the
communications component of new associate orientation
materials.
Achievements
Created strategic plans for human
resources and implemented these plans
Consulted with executives to assess
company issues, create employee messages, draft strategic plans
and implement them
Led company to raise record dollars for
United Way/Giving Campaign
Created communications to educate
employees and improve morale
Freelance Public Relations Specialist, 02/95 to 09/96
Developed and implemented a media relations
campaign for the rollout of a health-related, billion-dollar
product. This included recruiting volunteers and national
organizations’ support, plus the preparation and management of
dozens of media events. Served as the national spokesperson for a
non-profit health organization. Advanced and organized events for
four incumbent congressmen, one congressional challenger and
multiple state legislative candidates. Worked on ballot access
efforts for a presidential campaign and California initiative,
prepared and delivered testimony before Florida legislative
committees, and worked on a successful campaign to abolish a Florida
tax.
Internship: Department of Business and
Professional Regulation, 1995
Responsible for communicating with the press,
conducting research, preparing press clippings, writing/editing
articles for internal newsletter, participating in the organization
of statewide campaigns and photography. Worked closely with Florida
consumers, researchers and media relations
professionals.
EDUCATION
Georgia State University, Atlanta, Ga. (partial)
Master of Fine Arts Program in
Communication (GPA 4.0 out of 4.0)
Completed multiple courses pertaining to
writing and advanced mass media communications theory
Completed a feature-length screenplay
Florida State University, Tallahassee, Fla.
- Bachelor of Science Degree in
Communication, December 1995 (GPA 3.8 out of 4.0)
- Multiple Dean's Lists
- President FSU Students of Objectivism and
Founder and President of The Ludwig von Mises Society. Developed
and managed all events for these organizations, which included
scheduling speakers; organizing lectures and a six-week political
film festival; creating and placing advertising and publicity.
- Completed a directed independent study
pertaining to economics and society.
HOME |
ABOUT US |
PORTFOLIO |
TESTIMONIALS |
RESUME | TRAVELOGUES
Want to carry this information with you? Why not download a pdf business card?

Wax Creative Services
Call 904-993-7897 amanda@waxcreative.net
© 2008
|